The Coach's Fatal Error? Taking On The Executives and an Unassailable Leadership Class

Transpired he was able to withstand a loss to lower-league opposition. He weathered losing a crucial continental showpiece against one of the worst Tottenham teams for many years. He could survive losing at home against West Ham and Wolves, finishing 15th, an unwavering system, undermining some of the club’s most promising academy products, the 32% win rate, calling the squad the worst in Manchester United history. Yet, there existed one adversary with whom the Portuguese coach would not be allowed to tango. You come at Jason Wilcox, you had better succeed.

Unfortunately, like many a top-flight defender in Blackburn’s title-winning 1994-95 season, the coach took on Jason Wilcox and seems to have missed. Even the most distracted of readers can see the paradoxical situation: a coach who frequently berated at his players for failing in one-on-one duels crumbling when confronted by the intense pressure and formidable presence of one of the Premier League’s most intimidating football executives.

And frankly, this whole painful saga seems to paint the director in a different perspective. It may have been tempting, based on his nine months of experience with the Saints, to regard Jason Wilcox as merely a drudge in the United exoskeleton: a man who owed his position largely to his friendship with his former boss Omar Berrada rather than any verifiable talent. How wrong everyone was. In brilliantly outsmarting the club's celebrated head coach, as he outmanoeuvred the hapless a previous executive earlier, Jason Wilcox has demonstrated as one of football's strategic masterminds: a tactical intellect that the club's competitors are now justifiably concerned.

A Tactical Clash Regarding System & Philosophy

For example, this was the director who having been part of the leadership that hired the 3-4-3 fundamentalist the coach originally, played a key role in trying to persuade him to abandon his beloved formation. Naturally, these entreaties were resisted. But perhaps these judgements hold greater authority when delivered from the mouth with the unimpeachable football pedigree he possesses, a veteran of three England caps and a role in a title-winning side from 31 years ago.

Perhaps in time he might agree to explain his reasoning to the rest of us. Maybe one day he might be asked why Amorim is walking away with a full payout, without any penalty clause in place. But Jason Wilcox seldom speaks publicly, for excellent reasons. The real thinkers of this sport – men like him – simply operate at a level exceeding our mundane comprehension. Were he to speak, probably we would perceive is a series of high-frequency signals and complex calculations. Desiring an explanation is not the same as being prepared to receive.

The INEOS chief allegedly proposed using the winger at right wing-back.
The club's co-owner reportedly suggested utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

The Supreme Authority In the Throne

But of course, by focusing our attention on the sporting director we are obscuring the real power behind the club's current leadership. Jason Wilcox is, in reality, simply carrying out the commands of his ultimate line manager the billionaire owner, who in private has made very clear his desire for a back four. According to reports, Ratcliffe has also suggested playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for the club to adopt data science and analytics. Per reports, during a leadership summit early in his investment, he declared that the team's approach of play “shall be determined by this group”.

After all, Sir Jim is a specialist in this technical football matters, leveraging his previous experience in industry and sailing. Most importantly he is incredibly rich, and as we all know, the rich are the best of us: more insightful, more wise, strategically brilliant, fundamentally superior. Whom else could one trust to manage a strategic plan of cost-cutting, the building of a new stadium that appears similar to an abstract design, the acquisition of a new striker?

A Modern Soccer Hierarchy: Executives Above Managers

This is a trend we are increasingly seeing in top-tier of the game. Historically, teams mistakenly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – even footballers. Perhaps it was once possible for a young, visionary coach with a philosophy and energy to join an organization and see their vision through to completion. But how many businesses have these guys set up? What number of large-scale layoffs have they overseen? Better by far to invest genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping LinkedIn profiles. Better by far to decide the tactics in the boardroom and appoint someone who will adapt their methods accordingly. If coaches were once chefs, they are now more akin to Deliveroo drivers: not creating the product, but still ultimately answerable should it be delivered cold or leaks out to meet standards.

In the meantime, a coach's role has become less about defining the vision and more about marketing it: the receptionist of the operation, the public face of an organisation they have minimal power to change. Enzo Maresca takes a squad of very young players into the Champions League and wins two medium-sized trophies, and effectively gets sacked for speaking out. A manager at Celtic sees his reputation ruined whereas the people who hired him live to blunder indefinitely.

The Modern Corporate Football: Accountability Only for the Few

And perhaps in a small way this is simply neoliberalism in action: the elevation of a gilded elite who are infallible, whose choices remain sacrosanct, whose mistakes can invariably be sacked away without explanation. Hire the 3-4-3 coach only to dismiss him for using excessively that system. Bring in the project manager and later bin him for requiring excessive time. And above all show gratitude; for the incremental season ticket price rises, for the latest summer signings, for the fact that the adults – however well qualified – are in charge.

Shirley Brooks
Shirley Brooks

A digital strategist with over a decade of experience helping startups scale through innovative marketing techniques.