This Corporate Battle For the Cable News Network Shows How Dysfunctional US Journalism Now Is.
Late Thursday, while unconfirmed reports spread about an incident at Brown University, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.
Even though the network is hardly a perfect news source, her words seemed accurate for a lot of people. It remains one of the organizations where one can locate grounded and largely trustworthy reporting – notably during breaking news situations like the one developing near a New Hampshire storage facility.
A Vulnerable Situation Amid a Corporate Battle
But CNN, now four and a half decades old, finds itself in a precarious state as two massive media empires vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has become part of a major game of business acquisition, instead of as a question of what serves the news-consuming public.
“This represents another instance of the fundamental flaws with origins in many years of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The debate about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.
“The narrative is crafted as a corporate drama with key players as the central actors, but there is scant discussion of the common good,” Pickard added.
The Additional Factor: Political Influence
The CNN scenario is made more complex by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his main “fake news” foe.
Recall the cries of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is part of why he seems to support Paramount Skydance, which has made a hostile bid.
There is a basis to prefer that company more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.
A Possibility of Continued Instability
It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. Such a move could be a relief to many at the network, but it’s hardly a safe harbor. That setup could pave the way for CNN for a future sale. The cycle continues.
If you ask Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance stated that competition laws should disallow both deals.
“Each proposed deal would be detrimental to the country, and both should be opposed by regulators,” Wu recently wrote.
The Bigger Challenge and a Path Forward
No matter the outcome with this particular battle, the bigger problem persists.
“Our current system is a highly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can fix it.
Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that doesn’t mean it will be impossible forever.
Policies that strengthen independent news organizations, aid local journalism, subsidize public media, and prohibit the consolidation of media power in a handful of hands are achievable – they are necessary for a robust democracy.
When it comes to media ownership, larger is not superior. And news organizations such as CNN cannot be pawns in the newest acquisition battle.