🔗 Share this article

TikTok is introducing a fresh option that allows them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 billion AI videos.

Trial and Implementation

This change is undergoing trials over the coming weeks before a global release. This development coincides with a rise in AI content, spurred by recent video-generation tools.

AI Content on Other Platforms

Recent reports that almost 10% of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A significant portion of this material is considered mass-produced AI material, a label for substandard, bulk-generated content that is typically illogical or dreamlike.

Our research shows that numerous viewers like content created using AI tools, including AI artwork to educational videos, and we aim to provide users the ability to see more or less of that, depending on their own choices,” stated a company executive.

Volume and Proportions

The service shared that there are presently 1.3bn videos on its network tagged as artificially created. Collectively, in excess of 100 m media items are submitted to the app daily, making clips made by AI a minor percentage of its complete catalog.

How to Adjust Settings

Members will be able to decrease or raise the level of AI content they see by accessing the topic control setting in the platform and choosing AI-made media. Other topics that currently be modified under the tool include news, style, cosmetics, and movement.

Platform Guidelines

Its guidelines require content makers to label lifelike AI-made content, and it bans harmful deepfakes of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its community policies.

Furthermore, the app will henceforth add an AI-generated label to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This action is intended to deter users from seeking to bypass the disclosure requirement.

AI Literacy Programs

The platform is additionally launching a $2 million AI literacy fund for professionals and institutions to create learning resources about using AI responsibly. This initiative will support educational bodies specializing in teaching coding and technology.

Content Safety Approach

TikTok has justified its moderation strategy, amid debate over intentions to lay off hundreds of content moderators in Britain. TikTok is planning to eliminate 439 jobs in its trust and safety department in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.

A company official explained that people-led review would remain essential, but AI can protect employees by removing the most harmful content ahead of it has to be seen by humans. The platform announced a significant reduction in disturbing and violent content seen by content reviewers over the past year due to reliance on its AI tools.

“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is making a difference work at speed.”