Why Hearts' Historic Championship Challenge Isn't as a Shock.

JAMBOS BLAZING

Maybe the only unexpected element of Heart of Midlothian's triumph over Celtic in the Scottish Premiership was just how taken aback people seemed when news of the outcome and its impact for the top of the standings circulated. Although this 3-1 win at their home ground, which puts the Jambos leading of the table and a significant margin ahead of Celtic, was earth-shattering in scale, no one who has been tracking the progress of both squad this season will have been in the least shocked by the final score.

For each of the last 40 seasons, the Glasgow duopoly of Celtic and Rangers have divided the Scottish league between them, turning the beautiful game to almost a joke in the process. Several matches into the current campaign it has become apparent that Hearts – who number Stephen Hendry, Sir Chris Hoy and renowned actor among their famous supporters – might just be ready to make their move while the Glasgow duo influence is at its weakest.

THE CHAMPIONS' DECLINE

While much of the focus in the Scottish game has been on the disastrous season being endured by Rangers, the full-spectrum nightmare of the situation at Ibrox has meant that the title holders' comparatively less severe decline has been allowed to fester unnoticed. The reigning champions have so far lost a considerable number from nine fixtures this season under their manager. The Celtic manager has acquired the thousand-yard stare of a man who can't stop consulting his Google calendar to see how many days are left until his contract expires, and awoke this day to discover the answer is over two hundred.

"No one has put in more effort in my entire tenure here," he told reporters following the loss, after they had questioned his appetite for anything resembling a title fight. "So the motivation is present to try and reverse the standards that we're at. It's absolutely fine, it's still so early."

EDINBURGH DISRUPTOR

Given the dreadful beginning to the season being experienced by the other Glasgow side, Rodgers and his players could normally be expected to escape scrutiny for their own failure to start strongly, but on this occasion an Edinburgh disruptor has entered the fray. In spite of being forced to function with a budget that isn't so much a tiny fraction of Celtic's as a minuscule amount in comparison, Hearts have introduced the investment and knowledge of a renowned businessman to the Scottish Premiership equation. In addition to investing £10m during the off-season, the Brighton owner has provided Hearts sole use of his highly confidential analytics-based proprietary scouting recruitment tool.

In an Irish defender, a Greek talent and a Brazilian prospect it has enabled them to unearth hidden talents from Walsall, the Slovak first division and the Norwegian second tier, among other exotic footballing outposts, for the combined cost of a modest car. Seen at their home venue on Sunday wearing a Hearts scarf, the famously shrewd professional gambler could be observed cheering each score with the enthusiasm of a person who had almost certainly noticed the oddsmakers had greatly misjudged his side's chances of beating the struggling champions, and placed large bets accordingly.

COACH'S REACTION

"In my opinion it's a statement win," said bearded team manager Derek McInnes after his team's most recent success, their eighth in nine league matches. "It might be for others on the periphery. It could alter perceptions. It might validate opinions that there's a fine line. But let's not kid ourselves, we're really pleased with what the lads have given us. Technically, we appear in a good place, and certainly in fitness we seem in a good place, so we hope it persists. Of course, it's not a position that this club is accustomed to being in." No, Derek, it is not. But the glorious, data-driven truth is that for the first time in many years, Scottish football might actually have a championship battle that a team besides the traditional powers can claim.

Shirley Brooks
Shirley Brooks

A digital strategist with over a decade of experience helping startups scale through innovative marketing techniques.